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Developments focused at innovation

My main focus as a designer is to help companies and clients forward and prepare for the future. Later on this page, I explain my methodology to generate visions for the future. Next to that, I can provide filmmaking skills, with a ‘designer-eye’ to your process. This can be different ‘flavors’ of film, being informative, explorative, speculative, quick for prototyping, or a high production communicative video. In addition, I can add to your process by creating experienceable prototypes that showcase interaction or provide the perspective to a concept that is required to fully understand it. Finally, I can provide workshops on the role of filmmaking in design.

It’s not science-fiction. It’s design-fiction

It is important for every company to take a look forward and make a plan for the time to come. Where should you invest in? Which decisions should you make? What potential new directions should the company make? When it comes to innovation, especially in the world of tech, it can be hard to keep up. Therefore, I have developed a workflow that helps to propose future concepts for clients, in a very visual manner. With a basis in theoretical research and a focus on design we can find what the future looks like, together. Let me take you through the process!


The foundation of any process, is knowing where to start. To define the context, the problems and potential of the process research is required. Depending on the assignment, this could be literature research towards potential technologies, finding problems in the industry, creating an overview of the current innovations and patents, speaking with experts in other fields to provide insights in potential paths or perhaps user input. It might even be possible to prototype experiences or videos early in the research process, to probe in a certain context. This can provide very useful knowledge that can steer the process into a more desirable direction. The amount of research done can be flexible, but does determine the success of the steps that follow.

World building

Inspired by the more ‘art-focused’ side of design fiction is this explorative part of the process. Based on the input of the research done earlier, prediction, experimentations or solutions on problems can be prototyped here. In general, a multi-media future world will be ‘build’. The multi-media part means that media such as video, virtual reality, augmented reality, written fictional articles, games, physical products or for example audio recordings make a collective experience. These different experience don’t necessarily have to be experience at once, but can be presented together at the end of the process. This world building method functions as a diverging part, where the ‘future version’ of the client can find it’s potential, based on the role it wants to play in this (future) world. It is therefore the collaborative selection of the potential and the reflecting to kickstart the next step in the process.

Rapid video prototyping

When the potential directions have been set by the client in this ‘new world’, it is time to start making a path in these new directions. This will involve a lot of trial and error, while by learning the visionary directions will be shaped to their best potential. The preferred method, selected on it’s potential to be both fast and communicative effective , is rapid video prototyping. Through quick, low-production videos I am able to rapidly iterate on the earlier concept directions. In addition, as it is a form of guided exploration, potential do’s and don’ts for storytelling can be explored. This makes sure that pitfalls for the final communicative step can be avoided.

High-production value video & Experience prototyping

The final step, is to make the visionary paths that have been explored into a final deliverable. This consists out of two parts: a set of videos, resulting out of explored paths; and experienceable prototypes. The videos, allow the explored concepts to be fully interwoven into a storyline, allowing the viewer to experience the entire context and be part of the created universe from possibly different perspectives. Finally, the experienceable prototypes allow the client to fully experience the future visions, to add more emerging qualities into the understanding and help with deciding on new paths for it’s company.